The interest for K-beauty and natural cosmetics has given rise to an innovative tendency: fermented beauty.
A lot of customers substitute multi-layered cosmetic preparations for a more natural attractiveness. They want to protect their skin from piercing damaging factors (like ultraviolet) and keep the surface clean to help it heal itself. For this purpose, the boom in prebiotics and probiotics is increasing, causing an emerging tendency in fermented beauty.
Several niche brands, also as giants of industry, already propose cosmetics with fermented components. It’s already feasible to test these innovative beauty products by Gallinée brand, for instance, their cleansing shampoo consists of fermented rice water.